Goal-Setting and Achievement with Krisstina Wise

I asked Krisstina Wise, principal of Austin real estate brokerage The GoodLife Team, for her take on goal-setting and achievement.  Real estate agents and brokers, in particular, seem to have a very effective method for setting and actually achieving goals, and with 2010 right around the corner, a lot of people are starting to think about goals for the new year.

Krisstina began by explaining her strategy for goal-setting.

Most goal-setting is, "Okay, I did this this year, and I want to do this next year."  It's usually more of something - more business, more time with my family, more exercise.  It's not really grounded anywhere typically.  It's, "I want to increase my business 25%, because I want to make 25% more money," or whatever the case is.  We don't approach it that way.

We approach it from more of a backward way of thinking.  We work from a place of grounding our numbers, so it starts by asking, "How much does it cost to live a good life?  What is everything to me to live a good life?  What does that look like in terms of house, car, kids and their education, health, travel, play time?"  We design what a good life is, and then we quantify it, "How much does it cost to live this life we want?"  Then we look at, "How much money do we need to earn from our business in order to live the good life we've designed?"  Then it's, "Where do I need to change things with myself or my situation that will enable me to move from Point A to Point B?  Doing more of what I'm doing right now is only going to get me, again, what I have right now, so that means I have to do something differently.  What are those strategies?"

Do you help your agents with their goal-setting process?

We work with them individually, then part of their individual goals we wrap into our team goals, and then we add our business goals and objectives into that.  We really work to have a team approach where everybody is bought in to helping each other to achieve their individual goals and how that helps fill in the company goals.

Do you meet individually and as a team every so often to see where you are with your goals?

We do.  We meet one-on-one with our team on a quarterly basis, but then we meet once a week, and part of the sales meeting is, we break everything down from an annual basis into monthly and then weekly.  Each week, we talk about, "Okay, here's your annual goals broken down weekly.  How are we doing?"  Then we work to hold each other accountable.  We're monitoring, "Are we on track?  What's our gap?  What do we need to do differently?  What's working?  What's not working?"  Only through monitoring on a weekly and monthly basis are we able to know if we're even going to get close to fulfilling our goals and objectives for the year.

Comments

[gerovital]

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