One Entrepreneur On Marketing: Craig Wolfe of CelebriDucks

This is part of a series called "The Entrepreneurs on Marketing."  This interview is with Craig Wolfe of CelebriDucks.

How important is your personality to your brand?

You are your brand. Remember Chrysler with Lee Iacocca? The more dynamic and likeable the personality behind the brand, the more endearing the brand will be to the end users.

What are your top three ways to promote your business?

PR - do everything possible to exploit your uniqueness in the media

Creativity - do things that set you apart and make your brand a cool must have service or product

Word of mouth/social media/website - in the age of the internet, you have a great great tool to promote who you are!

What have been your keys to success when it comes to growing your online audience?

Have a fun and lively website that is easy to navigate.

Really hit the PR angle hard and that carries over to the website and Face book, Twitter, etc.

Put that website on every single product and communication!!!

Any final thoughts on marketing a business?

Any business is only as good as the passion of the owners and people working there. So bottom line, have fun doing what you do, encourage creativity, and get everyone involved. And like the saying goes, a hundred mile journey starts with one step....just make a lot of small steps and at a certain point they all add up and you have created something great....so don't just focus on the big stuff....make everything you do a representation of who you are!

CelebriDucks is the original creator of the first ever celebrity rubber ducks of the greatest icons of film, music, athletics, and history. They have produced CelebriDucks for the NBA, Major League Baseball, the NHL, NASCAR, NCAA collegiate mascots, and numerous Fortune 500 companies. They were voted one of the top 100 gifts by Entertainment Weekly and their line includes everyone from Elvis Presley and Marilyn Monroe to the world’s first ever 100% recycled “Green” duck. To date they have created over 200 different CelebriDucks and have pioneered a whole new collectible.