One Entrepreneur On the Start: Isha Edwards

This is part of a series called "The Entrepreneurs On The Start."  This interview is with Isha Edwards.

What was your first business venture?

My first business venture was being an event planning coordinator. Although I still host events, they are company versus client-based.

What made you want to go into business for yourself?

I took a very sarcastic question from one of my accounting students to heart: “Ms. Edwards, if you know so much then why aren’t you out there doing it?” I decided that if I was going to be a “master teacher” in business, I should at least own a business. I enjoy being an entrepreneur. In many ways, I am still a business educator. The main difference now is the scope and size of my classroom.

Would you go into business, if you had it to do over again?  Why or why not?

Yes! I would you go into business if I had to do it over again. In three words, FREEDOM, leverage, impact. I appreciate having the freedom to think creatively. Using my leverage to impact others in a way that they excel and prosper is an intangible yet lasting reward.

What were some of your biggest lessons learned about starting a business?

Building a business is like building a house. Lay the foundation first then let it settle before adding on. Following this format ensured that I avoided making detrimental mistakes. Another lesson is to build slowly so that you can build “even”. Taking my time sharpened my skills and greatly improved my product offerings.

What advice would you have for others considering going into business for themselves?

Write your vision. Make it plan (describe in detail) so that those who read it can help you fulfill it. Slow and steady wins the race.

Among a myriad of talents, Isha Edwards is an idea catalyst for individuals and organizations across 12 industries including music, media, fashion, film, academia, professional services, and small business administration. Isha has 18 years of experience working with corporate and nonprofit organizations and 15 years of experience in business education. Her areas of expertise include brand-driven marketing, strategy, business development, business communication, leadership, education, and youth initiatives. For service inquiries or to learn more about Isha visit:: www.epicmeasures.com and www.ishaedwards.com.