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Entries in one entrepreneur's journey (26)

Tuesday
Dec012009

One Entrepreneur's Journey: Amber Singleton Riviere of Upstart Smart

I've interviewed twenty-five women for the "One Entrepreneur's Journey" series.  I was able to talk with them about their successes (and failures) along the path of entrepreneurship, and I can say that every single one has influenced me in some way, all for the better.

I thought I'd wrap the series by sharing my own responses to the questions I asked each of them.  I hope that our collective experiences and advice will help you somehow.  A one-degree turn might be all it takes to change the course of a business, and within this series, I think you'll find many nuggets of valuable insight that might help you make that turn.  I know I have.

What's my business?

I definitely think I'm a serial entrepreneur.  I always have more than one project going on at any given point and usually a couple coming down the pike.  I recently stopped trying to cubbyhole myself with a title (the only one that fits, really, is entrepreneur, but I can't get used to it).  Instead, I just talk in terms of projects, and I currently have two that are humming along.

First, I have Upstart Smart (this site), which is essentially a resource for entrepreneurs and small business owners.  In a nutshell, I've worked hard for many years to try to establish financial independence through my business.  I believe entrepreneurship is a path to self-reliance.  I don't want to live paycheck to paycheck.  I want to survive on my own.  More importantly, I want to thrive.  Entrepreneurship, I believe, can help you create your own destiny.  You can do something you love, something that completely lights you up and that you can talk about until the end of time (boring your family and friends to the point of gouging their eyes out or sticking pencils in their ears), and if you do it right, you can earn a substantial living and have a lot of flexibility over your life.  The trick is in doing it right.  I've had to learn a lot of things the hard way, through trial and error, through mistakes.  I hope that Upstart Smart will help me and other entrepreneurs through our shared experiences.  If it will save us a painful or expensive step here or there, then it's done its job.

Second, I have Brown Bug Project (I think soon to be Give Back Project, stay tuned), which provides web design and marketing services to the entrepreneurial, solo entrepreneurial, mom-and-pop, work-at-home, small business crowd.  Basically, it was started as a way to offer websites that looked good, were a true representation of the people they represented, were easy to maintain, didn't cost what a car costs, and were simple, clean, and easy to navigate.

That's my business...in a nutshell...right now.

How did I get my start as an entrepreneur?

I think I always wanted to be an entrepreneur, although it took me a while to put a name on it.  I can remember at probably 10-years-old "playing store" with one of my sisters.  We made up names for ourselves, of course, and I was always Jessie Montgomery.  I thought it had a powerful ring to it.  I'm sure we would dress up in our "business suits," and I distinctly remember using the JCPenney catalog as some important business document that I had on my makeshift desk.  I had these images of powerhouse women, specifically J.C. Wiatt in Baby Boom.

This story makes me laugh now.  My opinions and perceptions of business have changed tremendously, and I'm certainly no powerhouse woman bossing the men around.  The self-reliance thing, though, that strength and independence for women, is still just as important to me.  I think about my grandmothers.  My maternal grandmother, who just had her seventieth birthday this year, was a farmer and ran right alongside the men her entire life.  My paternal grandmother, who died several years ago, was a manager at Bill's Dollar Store and a preacher's wife, and I thought that was powerful, too.  I saw these women, whether on TV or in my own life, running the show, and that's what I wanted to do.

What's my weakness?

I take on too much, burn myself out, and then take on too little as a result.  I have a tendency to over-obligate myself, more so to my own demands than that of my clients, to the point that I end up physically exhausted, whether by over-doing it or by becoming so wired up and restless that I can't sleep or turn off my brain.  I have to be very intentional about not over-extending myself, because when I do, I end up on a roller coaster of feast and famine.  I want to do it all, and I want to do it all right now.  I don't think it's about impatience or believing that I'm super-human and can do it all.  It's just that I'm so excited by opportunities that I can't wait to get started.

What's my strength?

I can get things done.  I can find all the moving parts that have to be built within a project, prioritize them or arrange them in the most efficient and effective order, break down each part into a series of steps, jump in, and get the entire thing built very quickly.  I remember that I used to amaze my accountability partner with my ability to build websites, marketing plans, or whatever needed to be built fast enough to make someone's head spin.  I think she's gotten used to it.  It's not impressive anymore.  It's a fun craft, though, and I've used it over and over in my ventures as an entrepreneur, and it's very handy when building websites.  I definitely believe in the motto: Talk today, done tomorrow.  That, of course, only feeds my weakness.

What am I getting right?

I'm finally figuring out to keep things simple.  I used to think that the more complicated plan would be the one that worked.  Nothing could be further from the truth.  Simplicity is required in everything - your to-do list, your focus, the actions you take on a daily basis within your business, your website, everything.  The 80/20 Principle is true.  Cut the fat.

What do I struggle with?

Two things.

Number one, the revenue line.  Where is it, dang it?  Julie Morgenstern wrote about it.  I find it to be elusive.  She said, "Everything you spend your time on should be assessed in terms of its proximity to the revenue line, the point at which your company is actually making or saving money."  She says you need to dance close to it and that "the largest portion of your time should be spent on tasks that are, at most, one or two steps" away from it.  I think that's a very specific set of activities.  It's some mix of marketing and promotion.  Finding the right mix and then staying there, doing those same tasks over and over with blind faith, that's the tricky part.  As I've mentioned in other writings, I don't know that magic formula just yet, but I dance as close to it as possible, and I get a little closer with every new lead and every new client.

Number two, balance, but don't we all?

What do I wish I would have known earlier on?

That it's about getting closer and closer to the truest and best version of yourself, that you won't get that right immediately out of the gate, that every mistake gets you closer to it, that when you feel your heart fluttering with excitement you're close, and that sometimes you have to be the uglier version of yourself to figure out that that's not who you want to be.  Your business is a representation of that.  Find yourself, be yourself, find success.

What's my most important lesson so far as a entrepreneur?

It's about movement, imua (moving forward with strong momentum).  Just start.  You'll gain momentum and overcome inertia.  Fall and get up.  It's in the doing.  Don't get too caught up in mistakes and minutia.  Keep moving.

What's my best advice for new entrepreneurs?

Get down to finding customers and clients early.  Make that what it's all about, finding them and becoming an invaluable asset to them.

Tuesday
Dec012009

One Entrepreneur's Journey: Maggie Miller of the DiscoverHope Fund

This is part of a series called "One Entrepreneur's Journey," where I'm talking with solo entrepreneurs about their successes (and failures) along the path of entrepreneurship.

In this interview, I spoke with Maggie Miller, founder of the DiscoverHope Fund, an international development organization promoting abundance for women and their families living in economic poverty through micro-credit and sustainable support systems.

Tell me a bit about your organization and how you got your start.

We're an international development non-profit, and our primary goal is to help promote abundance for women and their families who are living in economic poverty.  We do that through micro-credit and sustainable support systems.  Really, that means two goals.  We give micro-loans for macro-dreams.  We give small loans that average about $100 a loan to help women initiate micro-businesses or small businesses.  We follow that up by cultivating their passions and talents and asking them what they want and need to maximize their goals professionally, financially, personally.  What that looks like and has looked like so far is literacy classes, health education, community health education, artisan education, culinary education, business education, all based on what women have asked for.

How I got my start as an entrepreneur and the start of Discover Hope was kind of path unfolding.  I lived and worked in San Diego in non-profit for six years, before I ever was in South America creating Discover Hope or the idea of Discover Hope.  In my non-profit work there, I was tasked with a charge to create a 16-week peace education program for kids who were in gang activities in San Diego, and I suddenly realized, I didn't know the first thing about being in that situation, and here I was supposed to the author of their information.  That was the first time I really realized that you really need to ask people what they want and need, and it was a great lesson that transpired and is now a part of everything that I do.

One day I was working, loved everything I was doing, loved San Diego, and this still small voice and said, "You need to see with other eyes."  It was actually half Spanish.  It said, "You need to see con otros ojos," which means with other eyes, and I proceeded to ignore the voice, because I was comfortable in every way, shape, and form and didn't really want to take on what that might have meant, but it kept coming back to me in my meditations, my thought process, my prayer process.  It wouldn't go away, and so I started reflecting on what it meant to see with other eyes.  After about three months of reflection, I realized that that meant that I needed to step outside the boundaries of the United States of America for me, personally, to see myself from another perspective and as a change agent in this world.

I had a great mentor and friend who was a venture capitalist and entrepreneur working internationally, and this mentor was like, "Why don't you come to the mountains of Peru for a few weeks?"  I told him, because of the reflection I had done, "No, I'm just going there."  When I uttered those words, that was the beginning of my entrepreneurial journey.  All of a sudden, I was giving my eight-month notice.  I sold everything I had.  I paid off everything that I owed, and I started absolutely at zero.  I was quite frightened, because all of a sudden, I felt myself on the edge of a precipice and the universe in front of me, and all I could really do was trust at that point.

I got on the plane March 3, 2004, and he dropped me in the northern Andes, where nobody has blond hair, and nobody has blue eyes, which is both of what I have and look like, and I started my journey of knowing people from a different perspective.  People were so gracious to me, and I spent about four months there as an ethnographer, studying culture by participation in it and asking women, "What do you want?  What do you need?"  I was talking to them in the markets and in the fields and in their kitchens over 500 cups of Nescafé coffee, and they all said the same thing.  They wanted a hand up, not a hand out, and they wanted a window of opportunity for themselves to use their own personal power to step through and create their own businesses and sustainability for their families.  Therein, I started studying micro-credit models and initiated Hope Bank, which was my two-year micro-credit pilot project that eventually became Discover Hope.

That's an inspiring journey, and I was thinking of a couple of words you said in there, and one of them was trust.  You just had to trust what was in front of you.  I think there comes a point when you just have to know intuitively what's inside you and just go with that, and if you do, a lot of times that leads to bigger things than you could have ever imagined.


When you have that small voice or that idea or that dream planted inside of you, no matter what it is, that doesn't go away.  It just proceeds to grow and cultivate inside of you, and I think a lot of people, that's where their discontent actually comes from, is that they just keep pushing it down.  The alternative is to look at it, and when you look at it, it means action and change, and fear comes up.  I think it's just too much for people to think about sometimes, or circumstances of their life also don't allow them to, or they perceive don't allow them to, look at it.

Most entrepreneurs take that leap of faith and just trust it.  Some people might call them risk-takers, but I think the risk comes in the not doing.

Right.

Let's talk a bit about strengths and weaknesses.  What are some of the things that you're getting right as an entrepreneur, and what do you struggle with?


Weaknesses and struggles, I'd say my biggest weakness as a leader and entrepreneur has to do with control and letting go of control.  When you birth this idea, you have ideas about what it should look like, how it should act, much like having a little child.  After a while, your child has its own personality and starts doing what it wants to do and making its own decisions, and so as the organization has grown, you grow the body of people you consult with around you, the board of directors, the volunteers.  They all have their own personalities, and they all have their own ways of getting things done.  I've found the hardest thing for me is letting go of every detail, because I am a detail person, getting back up to vision level and not getting caught in the weeds, the everyday details.

I think that a good leader inspires people to really bring to life their passion, and I really do think that that's my strength.  I am a facilitator of letting people build their dreams.  Inspiring passion is definitely my strength, and it's also the one thing that I think I've done right.  Every single person that comes to Discover Hope, the first thing I ask them is, "What do you really love?"  I don't really ask people, "What do you do, and how can I fit that with Discover Hope?"  I say, "What do you really love, and what are the experiences that you really love, where you just feel alive?"  Everyone is just absolutely passionate, because they love what they're doing, because that's what they chose to do.

You also do that with the women that your organization helps.  You encourage them to find their passion.  How do you see that impacting them going forward, if they are able to connect with that?

I think it puts people in touch with their own personal power.  I don't use the word "empowerment" in my mission statement or in the verbiage of my organization for one reason.  I just think it's like, a person gives power to another person, and therefore, they're better off.  I don't see things happening that way.  I know it's just rhetoric, but I always say, "We open a door of opportunity."  Whenever you open a door of opportunity for someone, like this precipice we're talking about, when a woman takes a micro-credit loan of $100, that is a decision that she has to make, to walk through this door of opportunity.  That comes with responsibility and ownership.  They have the opportunity to ignite their own personal power.  When someone ignites their own power, their life changes.

I like that thought that someone else can't give it to you.  It's within yourself, and when you unlock that, you're able to help and inspire so many more people around you.

Right.  The president of my board said to me, "Your job is just to be who you are and hold that space."  When you are that, people get it.  It's like a magnet to them.  The whole sentence, "Be the change you wish to see in the world," seems like this out there concept, but it's absolutely possible and doable, and it's right in front of us.  The way that we do that is we wake up every day, and we give our greatest passion and strength to the world moment by moment, and if you really do that, it's magnetic.  People see it in you, and they want to do everything they can to help you, because it's just exciting, and then after they do that for a while, they say, "This is really possible for me.  I want this for myself, too."  They start waking up and giving their greatest strengths to the world moment by moment, and they start affecting people the same way you affected them.  In that way, if you think about how that all plays out, there is change.

How about things you wish you would have known earlier on?

The entrepreneurial journey isn't always sexy.  That's literally the first thing that came to my mind.  I didn't see all the pieces of that journey ahead of me and all the learning that I would have to go through.  The responsibility around it is great, great as in large.  It is a hard path, but what comes from it is a life growth that is unmeasurable.

I wish I would have known to build a team that fills your gaps.  That's been one of the most important ways I've overcome obstacles and that feeling of not knowing.

What's your best advice for entrepreneurs?

Ask for help.  You have to ask people to help you and allow people to do what they love.  Along the way, focus on building networks.  You'll find help within those networks.

I hope you are finding the "One Entrepreneur's Journey" series to be a valuable resource, filled with important information and advice to help you along your path to building a successful business.  If you do, I please consider making a donation to the DiscoverHope Fund and be sure to share this series with other entrepreneurs and small business owners around you.

Tuesday
Dec012009

One Entrepreneur's Journey: Jen Spencer of Jen Spencer Coaches

This is part of a series called "One Entrepreneur's Journey," where I'm talking with solo entrepreneurs about their successes (and failures) along the path of entrepreneurship.

In this interview, I caught up with Jen Spencer of Jen Spencer Coaches, a coaching firm specializing in working with individuals and companies who earn their livelihood through the expression of creative thought (the "creative class").

We started by talking a bit about balancing the creative side of business with actually getting work done.


Entrepreneurs, in general, are pretty creative people.  I look at business as a really great medium for creativity, but it's not one that's always recognized as such.  I think there's a passion in a project, to make sure it's exactly how your vision is, and then there's this other part that I have just recognized that's systems and getting stuff done so that you can, in fact, reach where you want to reach.  They're not mutually exclusive, but as an entrepreneur, figuring out what you're willing to let go of is definitely a process.

I don't think that I can do my business without other people.  I've come to the realization that I cannot grow my business without the help of others.  It takes a while to get there.  You often don't know what you don't know.  Even if someone gave you a handbook, I think entrepreneurs are pretty independent.  They really like to do it their own way.  It takes you a while to figure out what you need.

What is your main job as an entrepreneur?

I think anybody's job as an entrepreneur is to be of value and be a resource.

What do you think of the idea of balance?

I think of balance as a state of mind.  I don't think it's some destination that we hit.  There are days you're present.  There are days when you're less present.  The balance, to me, is really being present where you are.  You're not thinking about what you have to do or what you need to do.  You're just experiencing what's in front of you in a way that is peaceful.  There's ease.  There's engagement.

Another thing I think is really valuable as an entrepreneur is giving your time to the community, whatever community really excites you or that you're inspired by.

I like the way that you put that.  You give your time to a community, not the community around you, which I think is an important distinction.  It's important to give back, and I think anyone who does allows people to see who they really are and what they represent.  I think that's key, which community do you give your time to, who do you give your time to.  Who are the people that you want to serve?  When you figure out who that is and why you want to serve them, you're really motivated by that group of people, and it makes you want to do your best work.

There's something on your website that I think is interesting, "We're booked, but we'd love to talk with you about it January."  It's always a struggle that you've got to pay the bills, but what I have found is, once you're selective and really clear about what you want your capacity to be, the right kind of clients show up.  You have to have discipline to be able to say no to what's not right for you.  Saying no is actually saying yes to what you really want.

And that's actually one of the toughest jobs for an entrepreneur, saying no.

It's a lot of habitual thinking.  A country road, if it gets driven on enough, will get paved, and eventually you can have a ten-lane highway.  A ten-lane highway is really difficult to remove, but it's really easy to create a new country road that's a better route.  We've got these habits, these ways of thinking that save us time, but your brain doesn't know what to make a ten-lane highway.  It only makes a ten-lane highway out of what gets driven on the most.

What's your best advice for new entrepreneurs?

Something I recognize for myself is that when I stress out about my business or the money that's coming in or being able to meet my goals, it's amazing how much that cuts off what comes to me.  I don't have any other way to describe it other than when I have faith, faith in my higher self, and that means different things for different people, but when I have faith in my abilities, and I just trust, and I still do everything I need to do, money flies into my office like I've never seen.

I also think you really just have to be patient.  I have really learned a lot in the past two years about being patient and understanding that I'm building something.  It's not this quick fix.

At the end of the day, it's about the work you provide and being confident in your ability to be able to create what you want and making sure you have people around you who support you.  Always ask for help.